P&G Beautysphere
My Role: UX lead, Immersive “Metaverse” Maze
P&G partnered with AKQA to create and launched a “metaverse” experience for CES 2022. Our task was to create a visual storytelling world, aimed at educating consumers on P&G’s Responsible Beauty Principles. Within this world lived an immersive maze experience featuring the Royal Botanic Gardens, Kew, to highlight the quality and authenticity of Herbal Essences ingredients.
The work was featured in many publications, including Digiday, Business Wire, and Women’s Wear Daily.
