The New York Lottery site serves one main purpose: it’s a destination for players to check winning numbers. The goal was to create a PWA for the NYL, prioritizing content and functionality over advertising and promotion.
New York Lottery
My Role: UX Design & Strategy Lead, PWA
The live site: https://nylottery.ny.gov/. Results: Increased site engagement, and decreased bounce rate.
The process.
Discovery & Definition
User types, usability testing (on previous site), stakeholder interviews, competitive analysis, content audit, requirements gathering.
Design & Optimization
Information architecture and site map, content outline/page diagrams. Wireframes, design system, and 2 rounds of usability testing.
Development
Annotations and delivery, QA.
Users and goals.
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Lottery Players
Need a better place to quickly find winning numbers.
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New players
Need to be able to easily navigate around the site and find information about the games/how to play.
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Government employees
Need a flexible platform to find in-depth game data, as well as update certain content with ease.
